Under Armour, seeking to deepen its presence in college basketball as a new season opens, is partnering with FOX Sports on a doubleheader at New York's Madison Square Garden.
The Dec. 12 "Under Armour Reunion" features four men’s teams all outfitted by Under Armour – Auburn versus Boston College and Seton Hall against South Carolina.
The Baltimore brand has deals with 55 Division I men’s basketball programs and 50 Division I women’s programs. Besides the four schools competing in the doubleheader, other Under Armour programs include Maryland, Notre Dame, St. Johns and Utah. UCLA, Cal and Yale join next season.