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Early appearance of Louis Vuitton ads featuring Michael Phelps causes stir

Early appearance of Louis Vuitton ads featuring Michael Phelps causes stir

Soaking in a bath tub, Michael Phelps wears nothing but a small swimsuit, a pair of goggles atop his head and a stern look. Next to him, a pair of blue jeans spills from a Louis Vuitton bag.

It marks a sophisticated turn as a pitchman for the Baltimore swimmer fresh off setting a record for the most Olympic medals earned in a career. But there’s speculation his appearance in an advertising campaign shot by famed photographer Annie Leibovitz for the high-end designer’s latest campaign could run him afoul of International Olympic Committee rules.

The photos — there’s also one of Phelps in a three-piece suit, seated on a couch with Larisa Latynina, the...

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