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David Oliver
Bolt and track losers in the sport's Gong Show
Bolt and track losers in the sport's Gong Show

If you asked fans at any NFL pre-season game or major league baseball game this weekend to name one track and field star, chances are that nearly everyone who answered would have said, "Usain Bolt" or "that fast Jamaican guy." With his flashy speed and theatrical gestures, the Jamaican sprinter had deeply penetrated the sports world's  consciousness since winning three gold medals, all in world-record times, at the 2008 Olympics.   Bolt is bigger than track and field, exactly the outsized figure the sport needs in an era when it occupies a diminished place among the games people follow. Bolt gave the world a show before the final of the 100 meters at...