Under Armour is in negotiations with soccer powerhouse Real Madrid on a possible sponsorship deal, a Spanish sports newspaper says.
A deal to replace Adidas at the Spanish megaclub would significantly boost Under Armour's presence in the coveted European market and could be one of the richest deals of its kind.
Asked about the report, Under Armour said it didn't have a spokesperson available to comment.
Adidas has sponsored Real Madrid since 1998, according to Marca, the newspaper.
Since 2011, Under Armour has partnered with Tottenham Hotspur of the...