Roughly Speaking: The president vs. the press

Manchester United F.C.

Under Armour partners with Southampton FC

Under Armour partners with Southampton FC

When the Saints go marching in for next season's English Premier League, they'll be wearing Under Armour.

Increasing its presence at the top level of global soccer, Under Armour has inked a seven-year apparel and sponsorship deal with English Premier League club Southampton FC.

The deal with Southampton, known as the Saints and currently 7th in the 20-team league, starts July 1 and runs through 2023.

Southampton joins Tottenham Hotspur FC as the only other Under Armour-sponsored club. Tottenham are currently in second place, chasing surprise leader Leicester City FC as the season winds down.

The Baltimore-based sports apparel brand has been making inroads in soccer...