While elite female athletes are sporting Under Armour, the typical teenage girl appears to be a tougher sell.
That conclusion comes from Piper Jaffray's semi-annual teen research survey. The report shows Under Armour giving up market share since last fall to Lululemon and Nike as a preferred women's athletic brand.
Under Armour lost its second place spot behind Nike to Lululemon this fall in a list of upper-income teens most popular athletic clothing brands, according to Taking Stock With Teens. The Baltimore brand had ranked second, with Lululemon third, since spring 2014.
Under Armour's performance among the teenage consumer is good but not great,...