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Kelley O'Hara

Under Armour launches biggest ever women's ad campaign

Under Armour launches biggest ever women's ad campaign

In Under Armour's new 60-second TV spot, ballerina Misty Copeland stands in the practice studio, slowly rising onto her toes as music plays and, in a voice over, a young girl reads a rejection letter explaining why the ballet academy candidate was turned down. "You have the wrong body for ballet, and at 13 you are too old to be considered," the letter says. Copeland, attired in a black Under Armour tank top and the brand's "Cheeky" underwear bottoms, then is shown flying with grand jete leaps and rapid-fire spins across a vast lighted stage. The ad, unveiled online today in Under Armour's biggest-ever campaign targeting women, zooms to a  closeup...

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