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Kevin McHale
Twitter a viral villain — in an instant

Rashard Mendenhall and Reggie Bush are star NFL running backs who have found themselves backpedaling after recent controversial remarks made on Twitter. Todd Reynolds is a sports agent whose recent comment about same-sex marriage on the microblogging service has sparked a firestorm in the NHL. Orlando Magic star Dwight Howard is drawing flak for using the up-to-140-character publishing tool to call out the Orlando Sentinel for what he called "dumb articles." And the Ultimate Fighting Championship just announced a contest encouraging its mixed martial arts fighters, at least in part, to compete for Twitter followers. In five years, Twitter has become an increasingly valuable...