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Ivy League

Under Armour enters Ivy League market with Yale endorsement deal

Under Armour enters Ivy League market with Yale endorsement deal

Ivy League football teams play in the Football Championship Subdivision, not the more potent and better-known Football Bowl Subdivision.

But it’s not difficult to see the value for Under Armour of signing its first Ivy League school – Yale University – to an endorsement deal. 

The school and its conference peers are known for wealthy, influential alumni and the global prestige of their brands. That tempers the reality that few Ivy-team football or men’s basketball games are on national television relative to contests in conferences such as the Southeastern Conference or the Big Ten.   

The deal marks Under Armour's 33rd Division I...

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