Stephen Curry’s visibility just keeps growing and so, by association, does Under Armour’s. The NBA’s MVP signed with the Baltimore apparel and fitness company in 2013 and is its most valuable basketball luminary.
On the day after Curry’s Golden State Warriors won the NBA title, his image was all over the company’s promotional material, which was quickly updated to include his first championship.
On Thursday, the company plans to release his Curry One shoe in a new color pattern and theme.
“A new colorway, dubbed Father to Son, releases on Thursday morning,” the company said in a written statement. “The Father to Son Curry...