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Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media

Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media

Three days after winning the Kentucky Derby, Nyquist spoke.

Kind of.

"My official check mark, how many race horses have this stamp?" wrote @TheNyquistHorse, the official Twitter account for the undefeated 3-year-old colt. Below the May 10 message was a photo of the account itself, unexceptional except for the blue "verified" badge now next to the name.

Nyquist's question was not unresolved for long. He has thousands of followers, and the message was retweeted by dozens. The answer spoke at once to the potential and the problems of horse racing in this age of social media: Nyquist was the first horse on Twitter with a verified account.

Sure, it...

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