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Gabby Douglas
Under Armour teams with USA gymnastics team
Under Armour teams with USA gymnastics team

Under Armour solidified its push to market to women and change the company’s often masculine image Thursday by announcing a deal to become the official gear provider for USA Gymnastics for the next eight years. The partnership marks the first time Under Armour has sponsored an entire national team for the Summer Olympic Games, meaning the sports apparel company’s logo will appear during televised events and could be seen on the medal stand in 2016 and 2020. Other athletes sponsored by the Baltimore-based company, such as Michael Phelps, were forced to wear competitors’ gear, like Nike’s, because of strict rules governing branding during the Olympics. By signing an...

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