The trifecta of change is complete for the PGA Tour event in Los Angeles.
The tour is announcing today that the long-running event at Pacific Palisades’ Riviera Country Club will be known as the Genesis Open.
Genesis Motors is the luxury car spinoff company of Hyundai Motor America, which agreed in January to take over as the title sponsor in 2017 of the tournament that debuted in Los Angeles in 1926. Northern Trust was the title sponsor at Riviera for the last nine years.
In March, the tour announced that the Tiger Woods Foundation would become the new host organization for the tournament.
“I look forward to...