The NFL playoffs will be on TV in millions of American homes this weekend. Mom and dad in their jerseys, kids in their team gear, snacks on the coffee table, beer in the fridge, everybody reaching for something, the eyes of the family eager for impact -- a truly American scene.
Advertisers and marketers can't ask for anything better than that.
Norman Rockwell would paint it, wouldn't he, the American family and football, if he were around this year with all that drama on our screens and gridiron gambling on our phones?
But would Rockwell paint a boy's brain inside a helmet -- floating like a poached pear in a jar of water -- shaken and slammed against the glass again and...