Tom Brady

Under Armour hopes you notice the cleats in Sunday’s NFL championship games

Under Armour hopes you notice the cleats in Sunday’s NFL championship games

Nike may supply NFL uniforms, but Under Armour is laying claim to the cleats worn by all the quarterbacks in Sunday’s National Football League conference championships.

The Baltimore brand said Friday that the quarterbacks of the New England Patriots, Jacksonville Jaguars, Minnesota Vikings and Philadelphia Eagles wear Under Armour cleats.

Barring injuries, that means Under Armour will potentially magnify its exposure at the Super Bowl. The winners of the Patriots-Jaguars and Vikings-Eagles contests advance to the big game on Feb. 4.

This season’s conference championships are unusual in that only one of the quarterbacks — the Patriots’ Tom Brady — is a star. The...

41°