Chris Riley and Matt Powers wanted an upscale experience for their dogs.
The two friends were using a subscription box for pets, but they felt that the toys, treats and other items weren’t sophisticated.
“We both vented that it was a little cheap and the items were a novelty,” said Powers, 35. “It didn’t fit in an upscale New York City home. We wanted a higher-end experience.”
The two Howard County natives, who now live in New York City, met over beers at a bar (coincidentally named Lucky Dog) in the Brooklyn neighborhood of Williamsburg to dream up the details of ShaggySwag, their subscription box company that sends dog lovers a monthly package filled with merchandise...