Nick Foles

Super Bowl MVP Nick Foles fell into Under Armour’s lap. What will it do with him now?

Super Bowl MVP Nick Foles fell into Under Armour’s lap. What will it do with him now?

Nick Foles had a “Super Bowl Champions” ball cap on his head and his 7-month-old daughter cradled in one arm. The winning quarterback of the most-watched game in American sports kept beaming at the baby with the bow on her head in the dark-green color of his Philadelphia Eagles.

For Foles, the televised postgame image was potential endorsement gold — a just-crowned Super Bowl MVP and family man with a cute kid to boot.

It’s an image Under Armour surely will remember as it decides whether to make a long-term financial commitment to Foles, who signed a two-year sponsorship deal with the Baltimore-based sports apparel and footwear brand last summer while still an Eagles...

68°