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Rice needs to be apologetic, forthcoming to rebuild image
Rice needs to be apologetic, forthcoming to rebuild image

As former Baltimore Ravens star Ray Rice tries to rehabilitate an image sullied by domestic violence — a crucial step in restarting his NFL career — branding experts and sports analysts say he faces a straightforward, yet imposing task: convincing the world that he's a changed man. Rice, whose interview with the "Today" show's Matt Lauer airs Monday and Tuesday, is likely to confront an American public wary of another professional athlete looking to make amends. The high-profile interview follows his wife's first-person account, which was released by ESPN on Friday afternoon, immediately after Rice won an appeal of his indefinite suspension from the NFL....

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