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Colin Kaepernick

Nike: working for the greater good?

Nike: working for the greater good?

By now you’ve seen the news of Nike’s decision to feature former 49ers quarterback Colin Kaepernick in its new marketing campaign. You’ve also likely seen the gamut of responses to this announcement, spanning validation from pro-athletes to disdain from the president to the viral #boycottNike hashtag on social media.

At the heart of the debate lies a central question: Why did Nike do it?

Some believe that the answer is simple: sales. The New York Times, for example, suggested in a recent article that Nike’s rationale for its new campaign can be boiled down to two things: money and attention....