Cam Newton dodges wild beasts in a dark forest and knocks down trees in Under Armour’s latest promotional video from its “It Comes from Below” marketing campaign.
The video is timed for the Carolina Panthers’ quarterback’s NFL opener Thursday night against the Super Bowl champion Denver Broncos.
Newton, a natural showman who is one of Under Armour’s top NFL ambassadors, is wearing the C1N, his signature football cleat, during the spot.
Under Armour launched the campaign in July with a video featuring baseball’s Bryce Harper.
Created in partnership with the Droga5 firm, the Newton ad will feel familiar to...