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ESPY Awards
Fitness technology is personal to Under Armour's Plank
Fitness technology is personal to Under Armour's Plank

Under Armour CEO Kevin Plank was on his way to the airport after the ESPY Awards in Los Angeles in 2011 when his friend and colleague, Bill Hampton, suffered a heart attack in the SUV in front of him. Three years later, Plank recalled Hampton, Under Armour's 51-year-old senior director of pro leagues, dying on the side of the 101 Freeway. "You DIED?" he remembered thinking. Hampton's death isn't the only reason Plank, 42, works out each morning, eats the same carefully planned, low-fat lunch, wears a Jawbone UP fitness band to track activity and sleep, and is determined to make his company a player in the burgeoning health and fitness tracking market. But the...

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