Md. casinos are pumping out billions for education. So why are there school budget deficits?

Arizona Wildcats

With university deals, Under Armour aims to fill in its U.S. map

With university deals, Under Armour aims to fill in its U.S. map

When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company's thinking — like that of a prospective homebuyer — centered largely on location, location, location.

The agreement was a linchpin of the Baltimore brand's California strategy.

A half-year earlier, its 10-year, $96 million sponsorship of University of Wisconsin athletics helped Under Armour shore up the Midwest after the signing of heavyweight Notre Dame in 2014.

In its 21st year, the Baltimore-based company says it may never overtake its biggest competition — Nike remains far and away the leader — in numbers of schools signed. Nor does it say it...

45°