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Mike Tyson

Behind Michael and Son's Super Bowl ad with Mike Tyson

Behind Michael and Son's Super Bowl ad with Mike Tyson

Mike Tyson’s son Amir sits in the corner of a boxing ring with what appears to be blood outlining his face, a trainer shouting words of encouragement.

Amir wants to give up.

“I can’t do it,” he tells his trainer.

But the eighth round starts anyway, and Amir’s opponent has him against the ropes. “The Vanilla Gorilla,” as the announcers refer to his white, shortsclad opponent, starts showboating and waving his fist in the air as he preps for a knockout.

But then Mike Tyson himself steps into the ring, face­tattoo gleaming at the camera, wearing a repairman’s uniform and knocks the Vanilla Gorilla out cold.

The...

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