More than other American-based leagues, the NBA has a significant China presence. A sizable portion of that is attributable to Yao Ming, the Hall of Fame former NBA player.
The China market has been on Under Armour’s radar for years, and the Baltimore brand appears to be intensifying its push.
“With the NBA the top-selling league when it comes to merchandise in China, the stakes are high for Baltimore-based Under Armour,” says CNBC, which recently followed the company – and Stephen Curry, its top basketball emissary – on a China trip.
“After years of rapid growth in the U.S., the company needs to reach the global consumer, especially with competitors Nike and Adidas...