Stephen Curry

Steph Curry's latest signature shoe could boost Under Armour, analyst says

Steph Curry's latest signature shoe could boost Under Armour, analyst says

Wall Street analysts have questioned Under Armour’s leadership, creative direction and new product pipeline as the brand has struggled for more than a year.

But one analyst said he’s seen “massive” improvement recently in product design and the ability to drive demand and create social buzz.

A lot of that has to do with Stephen Curry and the NBA superstar’s latest signature basketball shoe for Under Armour, wrote Randal J. Konik, an equity analyst with Jefferies LLC, in a report.

On Friday, Under Armour launched the first widely available version of the Curry 5 on the company’s website, just ahead of the Golden State Warriors’ weekend Game 3 against the Houston...

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