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Stephen Curry

After disappointing Curry 3 sales, Under Armour hoping NBA finals will elevate Curry 4

After disappointing Curry 3 sales, Under Armour hoping NBA finals will elevate Curry 4

In April, Under Armour CEO Kevin Plank was candid about sales of the latest signature shoe the company created for Golden State Warriors superstar Stephen Curry.

“While the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results,” Plank said then during an earnings call. “This has created an inventory imbalance that we are working through. “

The Baltimore brand is trying to turn the page. Curry’s Warriors, who lost last season’s NBA finals to the Cleveland Cavaliers after blowing a 3-1 lead, are on the verge of capturing their second title in three seasons.

The finals...

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