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From ballplayers to models, Under Armour is in hot pursuit of big endorsements
From ballplayers to models, Under Armour is in hot pursuit of big endorsements

Losing out on signing NBA superstar Kevin Durant to Nike last week could have been a downer for Under Armour, but you wouldn't know it from how the company, its stock and its founder reacted. The Baltimore-based sports brand released a video Tuesday, two days after Durant tweeted that he was staying with Nike, showing Gisele Bundchen walking into a gym decked out in Under Armour clothes and shoes. With the signing of the Brazilian supermodel to represent its growing women's line, the company's stock surged 4 percent that day and ended the week up 6 percent at $72.53 a share. Kevin Plank, Under Armour's founder and CEO, likewise shrugged off the loss of Durant,...

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