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Under Armour in tussle to try to pull NBA's Kevin Durant away from Nike
Under Armour in tussle to try to pull NBA's Kevin Durant away from Nike

Under Armour is working to land NBA superstar Kevin Durant as a pitch man — a sponsorship deal that could be one of the largest ever signed and give the Baltimore company a major inroad into the lucrative basketball marketplace. Signing the popular Oklahoma City Thunder forward, who grew up playing basketball in Washington and Maryland and still has family in the region, would be a coup for Under Armour as it tries to build its shoe business and boost its stature internationally. Durant has long endorsed Nike shoes and apparel. No deal had been completed as of Thursday, according to a source with knowledge of the discussions. But the prospect of such a deal has created buzz for...

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