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Kevin Durant
Under Armour signs supermodel Gisele Bundchen
Under Armour signs supermodel Gisele Bundchen

Two days after Nike outbid it for NBA superstar Kevin Durant, Under Armour signed Brazilian supermodel Gisele Bundchen to represent the brand. Despite the bad news about Durant, the stock market embraced Under Armour's stock Tuesday as shares shot up 4 percent, closing at $71.13 each. The signing of Bundchen reflects the growing importance of the Baltimore sports apparel maker's sales to women. Marketing experts called it a smart move to expand sales to women seeking both performance and style. Under Armour, in the midst of its biggest-ever campaign targeting women, announced the signing by posting a 30-second teaser video on YouTube Tuesday morning. "Under Armour...