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Adidas' NBA decision could present opening for Under Armour
Adidas' NBA decision could present opening for Under Armour

Nike and Under Armour already compete for National Basketball Association players’ endorsements. It’s a market Nike has traditionally dominated. Now, the apparel and footwear makers appear poised to compete for a particularly large prize --  sponsorship of the league as a whole. The opening comes because Adidas has decided not to seek an extension of its apparel deal with the league. The agreement expires in 2017. The German company said in a statement that “while we have enjoyed a successful long-term relationship with the league, we continually review our partner agreements to ensure they are meeting our investment and delivering on our brand and business...

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