Minor League Baseball (MiLB) players and fans alike will have a unique experience to look forward to this season.
In an effort to connect fans and local communities with America’s pastime, MiLB has announced the launch of ‘Copa de la Diversión’ (or Fun Cup) — a season-long initiative designed to embrace the culture and values that echo with participating teams’ local Latino communities.
“It’s about creating awareness, inviting the community to their home,” said Kurt Hunzeker, MiLB vice president of marketing strategy and research, who’s spearheading the campaign. “It’s finally communicating a way that resonates to the community.”
Thirty-three teams will...