It began with a covert coffee at Starbucks. It continued with a "shot and a beer" at the Cubby Bear. And for the last three Octobers, the drink of choice has been champagne.
Sure, you could measure the accomplishments of the Ricketts regime in a conventional way — victory totals that surged into triple digits. Or postseason appearances.
But isn't it more fun to do it by beverages?
The transformation of the organization can be felt in intangible ways too. Fans once flocked to Wrigley Field simply to chug Old Styles and get a tan. Now they come to witness history.
For the longest time, ticket holders walked past a parking lot on their way to the entrance at...