Under Armour has signed its third Big Ten Conference member – Wisconsin – to an all-teams outfitting deal valued at $96 million for the school over 10 years.
The University of Wisconsin joins fellow conference members Maryland and Northwestern in adopting the Baltimore performance apparel and footwear company’s brand.
The deal will kick in when Wisconsin’s contract with Adidas expires in July 2016.
The new contract is worth $96 million, plus licensed sales royalties of $4.5 million, according to Wisconsin’s athletics department website.
Under Armour CEO Kevin Plank...