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Michael Andretti
Race On will handle local work for third Grand Prix of Baltimore
Race On will handle local work for third Grand Prix of Baltimore

Race On rescued the second Grand Prix of Baltimore because it hired Andretti Sports Marketing, a world-class firm carrying a legendary name that specializes in race operations. Andretti brought instant credibility and organization to the event, but it did little to resuscitate ties with a local business community left skeptical by all the problems in the first year. Next year, the firm will take a lesser role in the Labor Day weekend event, focusing mostly on race-day operations. A deal signed Tuesday between the companies puts the onus on Race On to rebuild relationships and generate much-needed revenue from local sponsors and advertisers. Financial terms were not disclosed. ...

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