Try digitalPLUS for 10 days for only $0.99
Topics

Auto Racing

NASCAR finds Fortune in marketing partners

NASCAR finds Fortune in marketing partners

As the Confederate flag swirls above them controversially, NASCAR officials look up and see sunny skies. And a touch of green. Business is good. Read the news: Fifth Third Bank signed on as the official bank of Daytona International Speedway on Tuesday, a multi-year deal exclusive of its established partnership with Ricky Stenhouse Jr. Fifth Third, which is ranked 416th in the latest Fortune 500 listing, reflects a nice uptick for NASCAR when it comes to recruiting companies that defy the beef-jerky and beer stereotypes. A new analysis that will be released by NASCAR shows that more than one-in-four Fortune 500 companies use NASCAR as part of their marketing package. The number of...

Loading

81°