| Sep 6, 2014
| 1:31 PM
Losing out on signing NBA superstar Kevin Durant to Nike last week could have been a downer for Under Armour, but you wouldn't know it from how the company, its stock and its founder reacted.
The Baltimore-based sports brand released a video Tuesday,...
| Sep 4, 2014
| 8:31 AM
"Stick to modeling Sweetie."
"Is modeling now a sport?"
"OMG. I love her."
Such are the "real comments from critics and supporters" reacting to Under Armour's announcement earlier this week that the brand signed Brazilian supermodel...
| Sep 2, 2014
| 5:31 PM
Two days after Nike outbid it for NBA superstar Kevin Durant, Under Armour signed Brazilian supermodel Gisele Bundchen to represent the brand.
Despite the bad news about Durant, the stock market embraced Under Armour's stock Tuesday as shares shot up...
| Sep 2, 2014
| 10:10 AM
Under Armour, in the midst of its biggest-ever campaign targeting women, has signed supermodel Gisele Bundchen, the Baltimore-based sports brand revealed today in a 30-second teaser video on YouTube.
"Under Armour announces the signing of Gisele ...
| Jan 7, 2014
| 7:04 PM
Under Armour-sponsored athlete Lindsey Vonn is pulling out of next month's winter Olympics in Sochi, Russia because of a knee injury.
"I am devastated to announce that I will not be able to compete in Sochi," Vonn said on her Facebook page. "I did...
| Jan 4, 2014
| 6:59 AM
When the winter Olympics gets underway next month in Sochi, Russia, Under Armour's logo will be seen by millions of viewers around the globe as the Baltimore-based brand sponsors two U.S. teams and another from Canada.
The Olympic sponsorships —...
| Nov 12, 2013
| 4:47 PM
Under Armour’s latest ad campaign "Under Armour Makes You Better," is narrated by company founder Kevin Plank and shows athletes battling extreme conditions and frigid temperatures.
No worries there, however, because the athletes, including...
| Dec 12, 2011
| 1:32 PM
Poor Lindsey Vonn. The Olympic star recently announced she's divorcing husband Thomas Vonn and now she has to answer questions about rumors that she's dating Denver Broncos quarterback Tim Tebow.
In fact, it's more likely she's dating Tim's brother,...
| Mar 25, 2012
Facing a cupboard bare of medals and reeling from scandals, the once-proud U.S. bobsled and skeleton program was at rock bottom the year of the 2006 Winter Olympics.
The helping hands that reached out to restore stability and glory came from an unusual...
| Sep 5, 2012
| 6:59 PM
At the 2004 Athens and 2008 Beijing Paralympics, Clarksville's Tatyana McFadden won five medals, but none of them were gold.
She's adding to her medal collection at the 2012 London Paralympic Games, but this time she's collecting gold.
| Sep 30, 2014
| 9:20 AM
Once again, the youth of the world will have Lindsey Vonn as their representative.
The International Olympic Committee announced Tuesday that it had selected Vonn to reprise her role as ambassador to the 2016 Youth Winter Games in Lillehammer, Norway....
| Jul 19, 2014
| 7:05 PM
On Wednesday, one of my daughters asked me for help in picking the top female athlete of the past year. She's only 8 and she still thinks dad knows a thing or two, at least for the moment.
She was voting in the Nickelodeon Kids Choice Sports Awards....