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Hard Rock Cafe reinvents brand with remodel and live music focus

Hard Rock Cafe reinvents brand with remodel and live music focus

Guitars still line the red walls at the Hard Rock Cafe in Baltimore, sharing space with rock stars' jackets, autographed records, suede boots worn by Prince and Madonna's purple sequined shorts. But 16 years after the themed restaurant's Inner Harbor opening, the trademark 1960 Cadillac with whitewalls and fins that always hovered over the wooden bar is gone. It's been replaced by a massive lighting sculpture above a bar topped in marble, offering a clearer sightline to a reconfigured stage. The changes, part of a redesign being unveiled Tuesday, are signs of a new direction for the iconic brand that has parlayed a theme of burgers, beer and rock-and-roll into...

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