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Pandora kicks off global advertising campaign focused on empowering women

Pandora kicks off global advertising campaign focused on empowering women

Pandora Jewelry is launching a global advertising campaign with a focus on empowering women, kicking it off this week with billboards in nine cities including Baltimore, the company's U.S. headquarters.

The Danish company's "Do" campaign will feature Mame Adjei, a former Miss Maryland USA and a runner-up in America's Next Top Model, and shows women embracing jewelry as part of their lifestyle.

The ads aim to change the perception of the brand as a maker only of charm bracelets to one of a jewelry destination, while recognizing women's growing participation in women's rights movements such as International Women's Day, said Charisse Ford, chief marketing officer for...

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