The mailer makes no mention of AT&T's own plans to merger with DirecTV, but the message is pretty clear: Two companies that rank at the bottom of a consumer survey won't make for one bigger, better company.
An AT&T spokesman said that the mailer was "one way of informing customers they have a choice of TV providers, and when it comes to customer satisfaction, U-verse is a better choice."
The most recent Customer Satisfaction Index report, released on May 20, showed Time Warner Cable with the worst score among pay-TV providers, with Comcast tied with Charter Communications with the second-worst score. DirecTV topped the list in satisfaction, followed by U-verse, but customer satisfaction with subscription TV overall has been falling. In fact, according to the report, pay-TV is "among the least satisfying industries measured" by the index. Only Internet service scores lower; fixed phone line and electric service do better.
Comcast CEO Brain Roberts last week was asked at the Re/Code conference about being labeled "the most hated company in America."
"We don't wake up every day and go to work and say 'We want to be hated.'... There's a reason the cable box was a real liberator 30 years ago and is a tremendous retarder of innovation today," adding that the company's innovations will change the equation.
"We got to improve every year, and I think we will, or we won't be here," he said.
The question is whether Comcast-TWC will have their own way of needling AT&T-DirecTV over their merger plans. A Comcast spokeswoman did not immediately return a request for comment.