The "Amazing Spider-Man 2" opens today overseas, and fans are already buzzing on Twitter over its end credits. The Sony Pictures release concludes with a teaser for the upcoming "X-Men: Days of Future Past," a new sequence that has been added since "Spidey 2" premiered in London last week.
The montage, which features a blue Jennifer Lawrence as Mystique, is meant to mimic the coda scenes that conclude the Disney and Marvel Pictures juggernauts, including "Captain America: The Winter Soldier," which introduce new characters.
Twentieth Century Fox on May 23. (Marvel acts as a traditional licensor for the non-Disney-owned Marvel characters.)
Why would Sony do that?
The reason, Variety has learned, is that "Spider-Man" director Marc Webb had an existing contract with Fox Searchlight to helm another film following 2009′s "500 (Days) of Summer." After "The Amazing Spider-Man" in 2012, Webb's negotiations briefly stalled with Sony as he was caught in a tug-of-war with Fox. Eventually, Fox agreed to allow Webb to direct Sony's "Spider-Man" sequel, but only if Sony would promote its "X-Men" film for free.
For Sony, there's another benefit to the cross-promotion. It allows the studio to situate its movie in the same Marvel family as Captain America and Iron Man, even if the creative team behind those films -- including star producer Kevin Feige -- are separate. Many fans look forward to the much-hyped codas at the end of a Marvel film.
That said, some U.K. fans who saw "Spider-Man 2" on opening day were confused, wondering if it meant a single "X-Men" and "Spider-Man" movie is being planned. That's not happening.
The Secret Deal Behind 'Spider-Man 2' Plugging the 'X-Men' (EXCLUSIVE)
We've upgraded our reader commenting system. Learn more about the new features.
The Baltimore Sun encourages civil dialogue related to our stories; you must register and log-in to our site in order to participate. We reserve the right to remove any user and to delete comments that violate our Terms of Service. By commenting, you agree to these terms. Please flag inappropriate comments.