One of the two people killed by a suspected drunk driver Thursday morning at South by Southwest in Austin is being remembered by his company MassiveMusic. Steven Craenmehr, who was attending the music portion of the festival, was 35 years old and had worked with the company in Amsterdam for eight years as creative director and "sonic branding specialist."
The statement on the company's website reads:
MassiveMusic is described on its blog as a music agency network with offices in Amsterdam, London, New York, Los Angeles and Shanghai. Among its activites are connecting brands such as Puma with musicians.
In addition to his work as creative director for Massive, Craenmehr was a singer, composer and music supervisor. He was previously with Big Orange Music.
The other victim has not been identified. Several other people remain in serious condition.
Music Company Mourns SXSW Crash Victim
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