On Wednesday, Aiken announced his bid in an almost five-minute web video, heavy in biographical details, soothing as he talks directly to the camera in his childhood living room, and addressing some of the challenges ahead. It's free of any direct mention of the show that made him famous: "American Idol."
He talked heavily of his humble beginnings and his mother's struggles to keep the family afloat, but also of his experience as a special education teacher. Although he said he is a Democrat, he cited his experience being appointed by President George W. Bush to a special commission on special education.
He faces two challengers in a Democratic primary, and if he wins, he would take on Rep. Renee Ellmers, the Republican incumbent. Although political analysts have seen the district as safely in Republican hands, she made a swipe at Aiken earlier last week in a radio interview, saying, "As we know, he doesn't always fare that well. He was runner-up." Mitt Romney won 58% of the vote in the district in 2012.
But Aiken attacked back in his video, citing Ellmers' votes to cut military spending and for the government shutdown, and "then she complained she needed her paycheck."
Aiken's video tries to address perhaps the first major impediment to a run: Voters taking him seriously. Al Franken had to overcome the notion that his candidacy was a joke when he ran for Senate in Minnesota in the 2008 cycle, and he had a laser focus on statewide concerns and largely shunning the national media spotlight.
The last professional singer elected to Congress was John Hall, of the 1970s group Orleans, who was voted in to a New York congressional seat in 2006. But he lost to a Republican challenger in the GOP wave of 2010.
Update: Aiken told CNN on Wednesday that he didn't think same-sex marriage would be an issue in the campaign, calling it a "settled issue" in the state. In 2012, voters overwhelmingly backed a constitutional ban on same-sex marriage, and Aiken even debated the issue on CBS' "Face the Nation" with Tony Perkins of the Family Research Council.
2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
Bill Maher's Plan to Oust a Member of Congress May Face Election Law Limits