NBC's "The Blacklist" continues to burnish its credentials as the TV season's hottest new show, setting a DVR playback for its second original episode of the year.
"The Blacklist" padded its same-night viewership total for the Jan. 20 installment by 5.430 million -- a record for any U.S. broadcast or cable series, according to Nielsen -- going from 8.83 million in the previously reported "Live + same-day" ratings to 14.26 million in "Live+3," or three days' worth of DVR playback.
The surge for a January episode is noteworthy because it comes at a time when "The Blacklist" does not benefit from a "The Voice" lead-in. So, while the James Spader drama's same-night averages (2.3 in 18-49, 8.83 million viewer overall) were below what it did when the music contest funneled into it a considerably larger base of viewers, "Blacklist" clearly has a large group of followers who make sure to catch up on their DVRs, irregardless of when it airs.
On a percentage basis, the L+3 lift for the Jan. 20 episode of "The Blacklist" stands at 61% in total viewers and 70% in adults 18-49 (2.3 to 3.9) -- both highs for the show.
For the season, "The Blacklist" is the top-rated new series in key demos as well as total viewers. Competitively on Jan. 20, it bested the season finale of Fox's "Sleepy Hollow" -- perhaps the second most impressive newcomer of the season -- by 17% in L+3 18-49 rating (3.90 to 3.34).
2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
NBC's 'The Blacklist' Sets DVR Playback Record
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