Paradigm has launched a joint venture with CODA, the companies announced today.
Per the deal, Paradigm has nabbed a 50% stake in the London-based music agency, strengthening Paradigm's own robust music division. Venture -- billed as a "global alliance" between the two companies -- is effective immediately.
In the percentery's music division, Paradigm's client list includes Coldplay, Black Eyed Peas, fun. and Janelle Monae. CODA's client roster includes The XX, Bon Iver and Ellie Goulding.
Paradigm Acquires 50% Stake in U.K.-Based CODA
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