Paradigm has launched a joint venture with CODA, the companies announced today.
Per the deal, Paradigm has nabbed a 50% stake in the London-based music agency, strengthening Paradigm's own robust music division. Venture -- billed as a "global alliance" between the two companies -- is effective immediately.
In the percentery's music division, Paradigm's client list includes Coldplay, Black Eyed Peas, fun. and Janelle Monae. CODA's client roster includes The XX, Bon Iver and Ellie Goulding.