HONG KONG - Bollywood powerhouse Yash Raj Films has hired "Lunchbox" producer Guneet Monga to handle international sales and distribution of independent drama "Titli".
The move is a further sign that Indian films may be reaching non-traditional audiences and that the big studios are keen for a piece of the business.
YRF is the studio that produced and largely self-distributed mega-hit "Dhoom 3."
"Titli" is the story of a rebellious young man who is unwillingly married off, but finds an unlikely ally in his wife, who also harbors her own unfulfilled dreams. But when their alliance goes wrong Titli begins to realize that he is part of the problem as much as the family that has deprived him of the freedom he has sought.
It is directed by Kanu Behl and produced by director Dibakar Banerjee ("Shanghai".)
Monga, who has recently produced "The Lunchbox," "Gangs of Wasseypur" and "Shaitan," has in become India's leading - and most prolific - independent producer. A significant part of her efforts have been the development of contacts with overseas financiers and sales agents which are rarely involved in Indian cinema. She has also travelled extensively on the festival circuit and is currently in Sundance promoting Cannes festival hit "The Lunchbox."
"It only strengthens our belief that as a film making nation our stories and films are reaching out to a wider audience and are being accepted. 'Titli' is a real powerful movie from Kanu Behl. It took us the last 5 years to be able to create the right platform and interest for the new wave hitting Indian Cinema internationally. With 'Titli', I hope to take if forward," said Monga.
The film is typical of the new generation of independent Indian movies: it was in development for over two years, the script was selected for the Film Bazaar Screenwriter's Lab in 2012 and subsequently won the Post Production award at the Film Bazaar Work In Progress Lab in 2013.
Helped by the penetration that Reliance Big Pictures' "3 Idiots' achieved in East Asian markets including Hong Kong, Taiwan and China, YRF has sold a slate of Bollywood titles to mainstream distributors in Japan, Poland and Germany.
"At YRF we always back strong content. Titli is a very special film for us, as it's a departure from making big budget event films, which have allowed us to break new ground in non-traditional territories with our mainstream films," said Avtar Panesar, VP, international operations at Yash Raj Films.
'Lunchbox' Producer Guneet Monga Spices up 'Titli'
We've upgraded our reader commenting system. Learn more about the new features.
The Baltimore Sun encourages civil dialogue related to our stories; you must register and log-in to our site in order to participate. We reserve the right to remove any user and to delete comments that violate our Terms of Service. By commenting, you agree to these terms. Please flag inappropriate comments.