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Robert Rodriguez' El Rey Network Lures General Motors In Ad Pact
Hyundai likes to back the zombies from AMC's "The Walking Dead," while Ford has displayed a yen for the fashionable bloodsuckers of the CW's "Vampire Diaries." Now General Motors will sponsor the vampires of the Robert Rodriguez cult favorite "From Dusk Till Dawn" along with several other shows on the filmmaker's infant El Rey cable network.
December 17, 2013