Richard Branson's Virgin is partnering with India-based Cinema Capital Venture Fund and Tantrik Group to enter the Hindi film scene.
Based in Mumbai, Virgin Produced India will develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences with support from Cinema Capital India, the outfit that backed recent Hrithik Roshan blockbuster "Krrish 3" and "Dabangg 2."
The idea is to reach Indian youth and offer artists a place to create without restrictions, no mean feat in a conservative country with not only a film censorship board but also various conservative orgs that jealously guard against any attempts at edgy programming.
There are no projects currently in the pipeline, although some are envisioned. Jas Mann, m.d. and partner at Tantrik Group, said, "We are delighted to partner with Virgin, one of the most recognized and respected lifestyle brands in the world, through an extension of one of its most exciting brands, Virgin Produced, a company that from its inception has quickly garnered significant industry attention for the quality content it has been behind in the U.S. market. For Virgin Produced India, connecting to the youth of India is the most significant partnership we can build."
Virgin Produced launched in 2010 with Robert De Niro/Bradley Cooper starrer "Limitless."
'Krrish 3â² Backer Cinema Capital Partners With Virgin Produced
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