As Twentieth Century Fox Home Entertainment looks to grow Digital HD as a brand around the globe, Fox's homevideo arm has tapped Julia Howe to serve as senior VP, brand marketing, North America.
Separately, Cameron Dillavou has been promoted to VP, international marketing, reporting to Tom Warner, senior VP, international marketing.
Her first pics include "The Wolverine" and "Percy Jackson: Sea of Monsters."
She reports to Vincent Marcais, executive VP, worldwide marketing.
"Julia is a dynamic executive with an excellent mix of strategic brand and operational marketing experience," Marcais said. "Her global outlook and keen understanding of the digital space will be tremendous asset to Fox and we're excited to welcome her back to the Fox team."
Howe most recently served as marketing director, EMEA & Asia, for the Associated Press, where she was responsible for developing strategy for all aspects of marketing outside the United States and Latin America with a focus on driving revenue growth from platforms targeting new digital customer segments.
Before that, she spent six years at Branded, a London-based brand and communications firm providing strategic marketing consultancy to clients looking to grow revenues in the online and digital space.
Dillavou will lead the development of international product offerings, release strategy and campaign execution for the live action portfolio of new release feature films. She already has managed over 100 international marketing campaigns, including the recent campaign for James Bond actioner "Skyfall," whose homevid release broke records in the U.K. and Germany. Dillavou also oversaw a consumer anti-piracy campaign in Russia.
She started her career with Twentieth Century Fox in 2007 as a director of international new release marketing.
Julia Howe Tapped to Head Up Brand Marketing for Fox Home Entertainment Titles
We've upgraded our reader commenting system. Learn more about the new features.
The Baltimore Sun encourages civil dialogue related to our stories; you must register and log-in to our site in order to participate. We reserve the right to remove any user and to delete comments that violate our Terms of Service. By commenting, you agree to these terms. Please flag inappropriate comments.