During its opening frame two weeks ago, the film, which is written and directed by Garrett Batty, averaged $11,000 per screen -- the highest per-screen average for a limited release that weekend.
Saratov Approach seriously is life changing. Everyone go see it."Normally, you have moms and dads saying to their kids, 'Come on, let's go support our heritage,'" explained Brandon Purdie, an independent distribution consultant, who is releasing the film via his company Purdie Distribution.
-- Cherish Mansfield (@cherishdm) October 20, 2013
"The difference with this film is that you see young audiences carrying the movie," Purdie added.
Purdie and producer-actor Maclain Nelson attribute the film's appeal to younger auds to its real-life modern story, as opposed to the more traditional films about the Mormon religion.
"We really did our best to be as honest as possible and not to sugar-coat the story," said Nelson, who recently held a private screening of "Saratov" for Larry King, whose wife is a devout Mormon.
The story centers on Mormon missionaries, Travis Tuttle and Andrew Propst, who made global headlines in 1998 when they were abducted, tortured and held hostage for nearly a week in Saratov, Russia.
The film expands to major U.S. markets such as Denver, L.A., Houston and Sacramento on Dec. 6.
Purdie said he anticipates "Saratov" to play at approximately 500 locations at its widest, with potential for cross-over appeal. In fact, the nation's largest theater chains including Regal, AMC and Cinemark are requesting the film have a wider footprint based on its early success.
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