When Comcast Corp. reached its deal to acquire NBCUniversal in late 2009, CEO Brian Roberts touted the strategic fit of the companies and new opportunities the deal would create "to provide 'anytime, anywhere' content to consumers."
In a sign Comcast and NBCU want to make those expected synergies materialize faster, the companies have appointed Comcast programming exec Maggie McLean Suniewick to develop new marketing programs to better sync up the Peacock's diverse assets with the nation's largest cable operator.
Steve Burke and Comcast Cable president and CEO Neil Smit. Suniewick will be responsible for leading NBCU's Symphony cross-marketing initiatives across the entire company's properties and with Comcast.
Her appointment comes as NBCU has been reshuffling top ranks. Recent exec departures include Lauren Zalaznick, who built Bravo, and Telemundo president Emilio Romano, while Burke put longtime Comcast/NBCU exec Jeff Shell in charge of NBCU's Universal film operations.
In her new role, Suniewick is tasked with identifying "creative, technological and strategic opportunities" between Comcast and NBCU's portfolio, including broadcast and cable networks, Universal studio and theme parks, television production operations and TV stations group.
The Symphony strategy is designed to promote NBCU's programming, movies and events as well as Comcast's products and services to consumers. For example, NBC promoted its fall series across the broadcast and cable portfolio and Comcast platforms, including "The Voice" and "The Blacklist." Universal tapped NBCU and Comcast to market "Despicable Me 2," which the studio has said is the most profitable film in its 100-year history, raking in $800 million in worldwide box office.
Suniewick was named VP of programming for Comcast Cable in 2010, where her duties included overseeing the MSO's TV Everywhere implementations. From 2006 to 2010 she was VP of strategy and development for Comcast Interactive Media, focusing on online distribution of content.
Prior to joining Comcast in 2006, Suniewick spent seven years with Oxygen Media, where she helped launch the network in February of 2000.
Comcast and NBCU Tap Exec to Find New Ways to Work Together
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