In a good sign for Showtime, its new drama "Masters of Sex" edged up in the ratings in its second week even though its "Homeland" lead-in was down slightly.
According to Nielsen's Live+same day estimates, the 9 p.m. telecast of "Homeland" averaged 1.83 million viewers Sunday night -- a dip of 4% for its third-season premiere of the previous week. Counting its quickie repeat, its tally for the night of 2.5 million is down a bit from last year's 2.6 million on its premiere Sunday.
According to Showtime, the season premiere of "Homeland" has been seen by a cume audience of 6.4 million, up 24% from the 5.2 million who watched the show's second-season opener a year ago. And "Masters of Sex" has cumed 5.6 million for its first episode.
Showtime's 'Masters of Sex' Shows Growth in Second Week
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