Veteran box office tracker Paul Dergarabdian is joining Rentrak Corp. as senior media analyst.

He has been president of the box office division of Hollywood.com for the past five years.

Rentrak specializes in data and analysis of viewership of movies, TV shows, home entertainment and videogames. It announced in August that it was purchasing iTVX, a small concern that analyzes products placed directly into TV programs and movies.

Dergarabedian worked for Exhibitor Relations for 14 years before starting box office site Media by Numbers in 2006. He joined Hollywood.com after it acquired Media by Numbers.

Dergarabedian has appeared on hundreds of TV and radio news programs along with documentaries including "This Film Is Not Yet Rated," "The Blockbuster Imperative" and "The Award Show Awards Show."

SEE ALSO: Rentrak to Buy Product-Placement Measurement Service


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